Organized travel and logistics for the launch event for adidas’ FUTURECRAFT.LOOP performance sneaker for the agency MATTE Projects. Working under Baskin Events, who were tasked with making as small of a carbon footprint as possible throughout the production, I handled all the transportation, travel, and logistics for press and influencers, as well as assisted in production onsite. We brought in guests from over 200 countries and attendees were transported to the event via Teslas, bikes and zero-emissions buses.

AGENCY: MATTE Projects

CREATIVE DIRECTION: Michael Yu

EXECUTIVE PRODUCERS: Jade Akintola, Robyn Baskin, Baskin Events

TECH DIRECTOR: David Vollucci