Produced the launch of Y-3's Yohji Yamamoto Love collection at an in-store event at their Soho location. We created a custom photo moment with a train-display inspired background where guests would spell out what they loved and have their photo captured with a Polaroid as a takeaway. Katz’s catered in a custom-wrapped food truck outside, a tarot reader read fortunes, and a poetry reader wrote custom poems for guests on a typewriter for them to take home.

AGENCY: MATTE Projects

CREATIVE DIRECTION: Michael Yu

EXECUTIVE PRODUCER: Jade Akintola

PRODUCER: Essy Prescott