VMG - THE GLOW UP - PRODUCER
Producer for Refinery29 x Unbothered's THE GLOW UP, a festival taking place in Atlanta, GA catered to fans of the R29 podcast "Unbothered". The two-day event, which took place over Juneteenth weekend in Atlanta, hosted more than 3,000 Unbothered fans for a weekend of live entertainment (and performances from artists like Kelis and Latto), a roller skating rink with a live DJ set and skating demos, a fully functional recording studio where guests could record their own podcasts as a takeaway, a headshot studio for professional networking photos, a CBD-infused sound bath meditation, plus roundtable talks, panels, entrepreneurial workshops, content creation studios, and more.
I produced custom brand activations for Target, Ulta Beauty, CLOROX, Dove, STARZ, and The Body Shop, working with WONU's creative designers and producers and the R29 team to create one-of-a-kind experiences for guests that incorporated the brands into the overall event aesthetic seamlessly.
AGENCY: WONU Studio
EXECUTIVE PRODUCERS: Jade Akintola + Amanda Contrada
CREATIVE DIRECTION: Michael Yu, Kelsey Daharb, Karena Chan
PRODUCER: Douglas Calhoun
PROPPING AND STYLING: Catherine Wayman
Photos: Marcus Ingram/Getty Images, Catherine Wayman, Brandon Thomas Brown