Executive producer for Camp Platinum presented by Equinox and American Express. MATTE Projects was hired to reimagine and redesign the outdoor gyms Equinox had developed during COVID and create exclusive programming and content to promote their partnership with American Express. Platinum cardmembers were granted access to exclusive classes with top-tier trainers, celebrity guests, and one-of-a-kind gym experiences in New York, the Hamptons, and Los Angeles.

I was in charge of fabrication, programming, talent negotiations, contracting, staffing, content capture, and all other elements that touched this three month traveling activation. Celebrity partners included Nina Agdal, Amanda Kloots, Dale Moss, the New York City Ballet, and other high profile talent names.

AGENCY: MATTE Projects

EXECUTIVE PRODUCER: Francesca Stabile

CREATIVE: Michael Yu

PRODUCERS: Irene Ashu, Olivia Katz, Jenny Rentzel