To celebrate the launch of the newest Zig sneaker available only in New York, Reebok hosted an event in New York City for influencers. Guests arrived to a green wrapped exterior window display reminiscent of the new ZIG shoe characteristics. The space itself was activated with an “artifact installation”, bringing the exploration thematic to life with vintage space materials, analog elements, brand iconography, and product materiality. MATTE hired me to produce the event entirely, fabricating the glow in the dark art, plexi LED lit shoe displays, custom benches and the centerpiece - a haze filled plexiglass box highlighting the shoe. Over 500 influencers attended.

AGENCY: MATTE Projects

CREATIVE DIRECTION: Michael Yu

ART DIRECTION: David Orellana

EXECUTIVE PRODUCER: Jade Akintola